Tesla Motors and the use of IT technology in their business for Research Paper

Tesla Motors and the use of IT technology in their business for customer convenience - Research Paper Example Tesla also uses innovative distribution models i.e. company owned service centers and sales. This technology utilized by Tesla enables it to maintain high levels of customer experience and also improved from customer feedback loops so as to ensure the needs of its customers are fulfilled. This therefore provides the company with a competitive advantage over other traditional vehicle manufacturers. In wherever industry, an affective customer service and convenience is key for success. This is important since it helps companies retain its current customer and also attract more customers. Therefore, the key to improved customer experience and service is the use of intelligent systems. These systems offer a two – way method of exchanging information between the customers and the companies so as to complete the feedback loop. The idea behind integration of intelligent systems is to provide an enabling competitive advantage over competitors through full engagement of customers hence a high level customer service that ensure future loyalty. To accomplish this, Tesla Motors, Inc. has leverage embedded devices which are connected to intelligent systems which allows the company to differentiate their offerings, attract and retain customers. Tesla Motors, Inc. operates retail outlets and service centers across North America. Intelligent hardware and software are used in these retail outlets and service centers to provide a customized digital signage that is based on knowledge of the preferences of the customer hence provide the customer with suggestions based on their past purchases, service received and test-drives taken. These intelligent systems look up for a customer’s shopping patterns, their preferences, past service interactions, their recent purchases and orders made in a backend Customer Relationship Management (CRM) system. This CRM systems